Ask the Bookseller: Creating Holiday Gift Guides That Work

Join a panel of your bookselling peers for a behind-the-scenes conversation about creating holiday gift guides that connect with customers and boost seasonal sales. We’ll talk through the full process—from planning timelines and staff workflows to budgeting, design, printing, and distribution—and hear how different stores measure the impact these guides have on their business. Whether you’re putting together your first gift guide or looking to refresh your approach, this session will offer practical tips, real examples, and plenty of ideas you can bring back to your store.

Host: Erin Dalton, Huckleberry Books (BC)

Presenters:

• Lori Cheverie, Bookmark (PEI)
• Cole Davidson, The Spaniel's Tale (ON)
• Jina Koolen, Black Bond Books and Book Warehouse (BC)

Time is listed as ET.