Ask the Bookseller: Optimising Special Orders and Pre-Orders to Keep Sales Local

A customer walks into your store asking about a particular title. The title isn’t on your shelf. What you and your staff do next could make or break whether the money lands in your pocket instead of a competitor! How can you ensure you are meeting your customers’ needs whilst balancing the reality of the supply chain? Do you have a supplier-specific policy to ensure success? What can your store do to build excitement around a hotly anticipated title? Join our panel of member booksellers to learn all this and more – and contribute your own ideas to the discussion too! 

Host: Cole Davidson, The Spaniel's Tale Bookstore (ON)

Panelists:

• Melissa Bourdon-King, Once Upon a Bookstore (BC)
• Shannon MacNaughton, Slow Burn Books (AB)
• Sarah Mead-Willis, Munro's Books (BC)
  

Event time is listed as ET.