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ACP & CIBA Knowledge Exchange: Exploring the Evolving Role of Sales Reps

  • 28-Mar-2023
  • 2:30 PM - 3:30 PM

As a primary link between booksellers and publishers, sales reps offer a unique perspective on the supply chain and getting books into stores—and ultimately into the hands of readers. Join ACP and CIBA for our first joint professional development session that will explore the evolving role of the sales rep in today’s marketplace. How has the role of reps changed since the pandemic? How have digital catalogues and other online tools changed the way reps work with booksellers? What do those changing practices mean for publishers’ working relationship with their reps and the sales and marketing materials they produce? How can we as an industry increase discoverability of Canadian books across the chain?

Following a guided discussion by our panel, the floor will be opened to publisher and bookseller attendees to ask questions and share their own insights into what makes an effective relationship with reps on both sides of the business.


  • Jean Cichon (Canadian Manda Group)
  • Kim Herter (Ampersand Inc.)
  • Michael Martin (Publishers Group Canada) 

Who should attend: CIBA Bookseller Members, Associates and Affiliates


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We wish to acknowledge the support of the Government of Canada through the Canada Book Fund.

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