Lectures & Labs: Ask the bookseller – Effective sideline strategies

If books are your main business, then gift and sidelines should be the icing on the cake! Get a sneak peek into the minds and business processes of a panel of indie booksellers as we learn how they leverage sidelines to delight their customers and increase sales at the same time. How do our panelists choose what to stock? What percentage of their sales are gift and sidelines? What are their strategies for holiday ordering? Hear the answers to all this and more at our next Ask the Bookseller session! 

Host: Jessica Walker, Munro's Books (Victoria, BC)

Panelists:

• Susan Chamberlain, The Book Keeper (Sarnia, ON)
• Kelly McKinnon, Kidsbooks (Vancouver, BC)
• Matthew Stepanic, Glass Bookshop (Edmonton, AB)

Note - the time listed is EST.