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Media Savvy Lunch and Learn

  • 14-Apr-2021
  • 1:00 PM - 1:45 PM
  • Zoom


Registration is closed

Join CIBA and Megan Leahy PR for an overview of public relations strategies that will help you attract local media coverage for Canadian Independent Bookstore Day (and in the future!). After this session you'll walk away with the confidence and tools you need to successfully pitch your local media outlets.

Key learning topics will include:

  • Creating a PR plan (determining goals and targets)
  • Developing media materials (media alert)
  • Execution and pitching (different kinds of pitching, what to include, timelines, interview tips, etc.)

Booksellers will be provided with a media alert template and a one-pager to help guide you through your media plan for CIBD. 

This event is for CIBA Bookseller Members, and non-member booksellers participating in Canadian Independent Bookstore Day.


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We wish to acknowledge the support of the Government of Canada through the Canada Book Fund.

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