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BookNet Canada Tech Forum: Come taste the difference good management can make in your crisis!

  • 23-Mar-2021
  • 1:00 PM

Join this essential two-day session on crisis management

About this Event

Business disruption can come from any direction (COVID-19, we see you!) and Melissa Mack knows that companies must prepare for any type of crisis, not every crisis. Learn how your team can remove obstacles before a crisis strikes and respond with internal and external stakeholders at the fore.

Join Mack for her highly anticipated second appearance at Tech Forum: A series of essential webinars with training and tabletop exercises on crisis management and incident management, with a keen eye on business continuity.

Learn how crisis management differs from scandal management, how it is holistic, strategic, cross-functional, and has a stakeholder-focused approach. Identify the questions you must ask within your firm, and learn how to ask difficult questions without causing alarm. Armed with the responses, Mack will walk attendees through the key steps in developing a crisis response plan approachable by firms of all sizes and budgets.

Required viewing: In her closing keynote presentation at Tech Forum 2019, Melissa Mack used case studies of crises related to the #MeToo movement and the publishing industry, to demonstrate how the principles of Crisis Management can be used to successfully mitigate consequences of all types of crises.

This course is run in two sessions:

  • Tuesday, March 23 from 1 p.m. to 2:30 p.m. ET / 10 a.m. to 11:30 a.m. PT
  • Tuesday, April 6 from 1 p.m. to 2:30 p.m. ET / 10 a.m. to 11:30 a.m. PT

Register Here

Melissa Mack is a corporate crisis preparedness consultant, specializing in establishing, training, and exercising corporate crisis management teams. Her passion is developing and conducting training and tabletop exercises for teams of all maturity levels. Melissa uses her strong attention to detail and deep understanding of team dynamics to create exercises that push crisis management, incident management, and business continuity teams to learn and improve. Melissa knows the most effective ways to exercise a senior leadership team, and she's not afraid to use a hurricane, a cyberattack, or a zombie apocalypse scenario to do it.


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